Digital and Social Media Conference
The digital and social media landscape continues to change at an unprecedented pace. What’s cutting-edge today may be passé tomorrow. Digital and Social Media hosted by ANA (Association of National Advertisers) is a yearly conference. Based on the theme of this conference, I designed a cohesive visual system to communicate its particular topic. The goal of this project is to help inform the audience about the subject and important content through conceptual ideas and visual design skills.
Because the theme of the conference is digital and social media, visually I used a stacked triangular composite to represent the tight connection between electronic technology and social media. The small triangular lines scattered around represent individuals, and they are being drawn closer together like the center of connection. At the same time, overlapping outlines and fill shapes are intended to express the non-uniformity of electronic information.