About

Selective is an insurance company that is committed to providing unique insurance solutions that help protect the families and businesses of the communities. Based on their broad business scope and promotional needs, they asked our team to optimize their brand vision and regularly create social media assets for promotional purposes.

Approach

We resolved to reduce the color and shape usage in their original visual system and maintain a consistent looking of the marketing material to help present the profession of the company.

Time

July 2021 — Present

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Team

Two graphic designers and a creative director

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My Role

Responsible for research, conceptualization, design, and delivery of key modules and feature areas.

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Tools

Canva
Adobe InDesign
Adobe Illustrator