Project

AQUAURA

MFA Thesis

 

Categories

Editorial Design

Typography
UI/UX
Environment
Motion Graphic

Package

About

Microfiber is synthetic fiber finer than one denier or thread. It goes into waterways with washing wastewater and is eaten by the same marine life we eat. However, many people do not realize the seriousness of the problem. At the same time, the market share of synthetic fibers continues to rise for a variety of reasons, which means that the more sources of microfibers we’re purchasing, the more of them are falling off our clothes and getting into our stomachs.

 
Approach

For my thesis project, I have created AQUAURA, which is an environmental organization tackling this serious problem. Included are a set of advertising campaigns to help people learn about what microfiber is; a shopping system with a shopping application system of shopping and packaging to guide people to buy less synthetic fabric; and an environmental exhibition and website to teach people how to deal with the synthetic textiles in their closet and share the latest solutions and advice about this microfiber pollution.

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Who's AQUAURA

AQUAURA is a nonprofit environmental organization. Our purpose and mission are to raise awareness of the threat that synthetic fiber pollution may pose to us. We want people to buy more natural fiber, not because synthetic fiber is bad, but also we need better ways to make synthetic fiber not pollute the environment. At the same time, we also guide people to pay close attention to ingredients when they were shopping, in the usual life focus on the rules of production and washing clothes, so you don't want to make life complicated and complex; instead, we hope that by improving shopping habits, laundry method and receiving guidance to help people better avoid unnecessary damage to the environment.


AQUAURA's Mission

While AQUAURA encourages people to buy more natural fabrics, which doesn't mean synthetic fabrics are bad. On the contrary, they have lots of economic and market value that natural materials cannot surpass. They have a shorter production cycle because they do not need to be obtained from animals or plants like natural fabrics such as cotton and wool do. Synthetic fibers make clothing cheaper to produce and make fashion more accessible. But this cheapness and convenience come at a price. And the cost may be invisible, and it might be something that we and even our friends and family will have to pay for with our health in the next 20 or 30 years or even longer. Therefore, it is urgent to make more people aware of the pollution of synthetic fabrics. Our mission is to reduce the production of microfibers. And we want to work with everyone to create a microfiber-free aquatic environment.

AQUAURA Campaign

Just like the greenhouse effect, every environmental problem needs to be recognized before it can be taken seriously and measures are taken. The same is true with microfiber pollution. Therefore, my first strategic plan draws people’s attention to this issue through a visual campaign, so as to further illustrate the harm that microfiber pollution may cause us.

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AQUAURA Lifestyle

My initial vision for this strategy was to build a shopping system that would lead people to buy less synthetic fiber, but after constant exploration and modification of vision and function, I found that adding some information about the fabric can help people better identify the source of the microfiber might work better to accomplish this task. The reduction in purchases of synthetic fabrics would have little effect on the problem. I want to change the way people think about a piece of clothing and the clothing industry or fashion. At the same time, there should be a new definition of environmentally friendly activity today.

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AQUAURA Environment

The final part of the project calls on people to take responsibility for the synthetic fibers they already buy and to create opportunities for them to learn more about this environmental problem up close. so that they are aware of the damage that microfibers can do to our environment and marine life.

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